behind the scenes of "building bobby"
after the launch of episode 1 of "building bobby" on youtube, we catch up with the brains behind the project, our marketing manager Carol to unpack all things bobby and to discover more about this exciting project.
How did the idea for "building bobby" come about? What made you want to get it started?
When it comes to scrolling socials, we wanted to take a look at what was missing on the feed. Honestly … we were missing. People are slowly getting to know the bobby brand so why not get a closer look at the people building and growing your favourite softie?
What do you hope people take away from this project?
The love and energy we put into creating and growing bobby is insanely special. We wanted an opportunity to not only show the behind the scenes but also let you in on the difficulty of creating a brand from the ground up and hopefully inspire someone out there that they can create their very own brand as well.
Have you worked on youtube before? Can you see this being a platform bobby plays on?
NEVER! This is to hoping some of you don’t have the attention span of a 5 year old otherwise we’ll have to resolve to doing split screens and playing a subway surfers screen play.
Any hints on what we’ll get to see in Episode 2?
Ooo I love this question. You’ll see some of the issues that come with a product focused business but also the development of a very exciting project. You’ll be watching in real time the way we build and launch a new product … I might of given too much away
What’s been your favourite or funniest moment on set so far?
I’m not going to lie the cut outs of the video are gold, having to look through the stuff we upload to our editor is so funny
If you could get more behind-the-scenes footage of anyone, who would it be and why?
Maggie, she’s easily got some of the funniest one liners and I can’t wait for her personality to shine a lot more throughout the season
How’s it been working with Flip Film to bring this idea to life?
Dream team!! Not only have they been so easy to work with but they have absolutely nailed the brief. Shout out to Zac for looking through the hours and hours of footage and not making us look weird.
Was there a moment that happened off-camera you really wish had been filmed?
The day our manufacturer went bust … wow that was such an intense day. So much emotion and such a hard thing for the team, especially KJ to hear and process. Wasn’t too sure how to whip out the camera and film it so you’ll just have to trust that it was a bit much
And that’s a wrap for Episode 1! Carol’s been spilled the behind the scenes of her amazing project.
Keep your eyes peeled for episode 2 which will be launching early December.
love from,
your friend bobby x