bobby x exotic import

Who needs Euro summer anyway?

We teamed up with Melbourne fashion label Exotic Import on a limited-edition merch collection bringing together two things we’re pretty fond of: good drinks and good clothes.

The collab took bobby out of the fridge and into the wardrobe, with a collection built around Exotic’s streetwear world and a healthy dose of bobby weirdness. We celebrated the drop across content, gifting and a whole lot of cowboy energy.

Giddy up x