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bobby is a brand spankin' new range of better-for-you soft drinks that boast delicious, classic flavours. Our drinks are jammed-packed with a top-notch prebiotic, to aid digestion and promote good gut bacteria. We're low in sugar and calories, and don't include preservatives or artificial flavours.

Yeah we're a healthy functional soft drink, but flavour is first and foremost and our overall goal is to contribute to more people enjoying better beverages with benefits - that could be a bobby cola or a competitors, we're not phased.

You betcha, always have been and always will be!

bobby is 100% made and owned in Australia

This is a personal choice! You can keep bobby under your bed, in your cupboard, at grandmas or in your fridge.. it doesn't bother us and it doesn't change the flavour. Bobby is an ambient product with a 12 month shelf life.  We highly recommend you serve chilled for the most refreshing experience. 🥤😎 

All our drinks are 97-98% sugar free & 32-40 calories per can (not per 100ml like a lot of industry jokers put on their label). We purposefully chose to use tiny amounts of sugar because full flavour is at the core of what we do. We believe everything in moderation and there are enough businesses fighting the war on sugar.. so we're happy to sit this one out. 

Ever tried those 0 sugar, 0 cal drinks? You sip it, the flavour hits you, and it's the equivalent of someone in the next room whispering softly in your ear "well, this taste like crap"... yeah, well thats exactly what we didn't want bobby to be!

Yes, Stevia is quite well known, its usually "1 matcha soy decaf latte with a stevia, thanks". Stevia, for those of you playing along at home, is a plant derived natural sweetener from the plant species 'stevia rebaudiana'. It's native to Brazil & Paraguay. We use Stevia as it is completely natural and low in calories.  Erythritol, like Stevia, is a completely natural sweetener derived from fruit & vegetables. Because we aren't afraid to add a little sugar we don't have to use much of either sweetener, which is perfect in making bobby taste so damn good. 

Prebiotics are a form of dietary fibre that feed the “friendly” bacteria in your gut. This allows your gut bacteria to produce nutrients for your colon cells, which leads to a healthier digestive system. Think of the prebiotics in bobby as a little hidden treat for your gut.

Our drinks contain Sunfiber® prebiotic - feel free to have a ponder here

Guar gum is a water soluble carbohydrate derived from the guar plant seed. It is used throughout the food industry for its superior thickening, gelling, emulsifying, and stabilizing properties as a result of its high viscosity. While guar gum and Sunfiber (guar fiber) come from the same plant, Sunfiber has a low viscosity and is used to add fiber to various foods and dietary supplements.

Please drop us a line at, we will get back to you within 24 hours and we're always up for a good yarn! 

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